I may be sentimental, but I love this spot. The first time I saw it, it gave me chills. This is advertising at its best. It creates emotion and ties it to a brand. It touches the viewer in a way that motivates and lifts his spirits and anchors it to Nike.
And how can you not like Lance Armstrong? So what if he is arrogant. He is a champion, and he is using his fame to make a positive difference in the world.
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